Simple Skincare, a range of facial products that are sensitive to skin’s needs, has launched “Kind To City Skin” – a global initiative designed to help women understand the impact that city living—both environmental and lifestyle-related factors—can have on their faces. The campaign is based on truths uncovered in a recent survey carried out by the brand.

While most women are already aware of skin-irritating behaviors to avoid, such as excessive sun exposure or a high-sugar diet, this survey revealed that women in the top 40 cities nationwide don’t realize the wear and tear their everyday lifestyle may be having on the health and appearance of their skin.

In launching “Kind To City Skin,” Simple created a time-lapse video that depicts the potential effects city living can have on a woman’s face in just 14 days: http://youtu.be/aRU1xsPgmmQ; and is also providing information, tools and a range of products to help women’s city skin thrive. Simple’s cleansers, moisturizers, wipes and eye care products contain no dyes, artificial perfumes or harsh irritants that can upset skin.

The video will unveil appear on billboards in select cities worldwide, starting with New York (Times Square). The brand is also inviting women everywhere to view the video and join the conversation by using the hashtag #KindToCitySkin.

While the skin damage in the video was created using makeup and special effects, the dramatization is grounded in insights, expertise and research, led by Simple Advisory Board member and Board Certified Dermatologist Dr. Debra Luftman and Unilever scientists.

“Women across the country – in cities big and small – know they need be proactive with their skin health, but they don’t always realize how their daily physical environment and lifestyle-driven habits can make their skin sensitive,” said Dawn Hedgepeth, Marketing Director, Simple Skincare. “We wanted to issue a wake-up call to women everywhere with a visual that dramatizes the need to be kind to city skin with Simple. We are also hosting events in cities nationwide so women can learn how to care for their skin from the inside out with a holistic approach.”